As we’ve said in our previous posts, there are three ways to have one’s book published: traditional, subsidy, and self-publishing. All have advantages and disadvantages, and the path one takes largely depends upon the reason(s) for wanting to see one’s book in print. Some authors simply want to see their work bound in a book format with the intention of sharing it with family and friends; some have a desire to share their story or communicate an idea, and some have commercial success in mind, even if as only a “side benefit” of reason number two.
We discussed the pros and cons of going route #1, the “traditional” path. This is when you submit your work to the large, well-recognized, old-school publishing companies, then “hope” they choose to even evaluate your work and then determine it is marketable. It is possible… just not likely.
We then discussed option two: doing it yourself, aka: “Self Publishing.” The biggest plus here is you control all of the process and theoretically reap 100% of the reward. The glaringly-obvious downside is the flipside of controlling all of the process–you also get to do all the work yourself and subsequently need all of the knowledge and necessary skills to publish your book. As we said, “it really makes little sense to try and build your own car simply to travel across town.” In our experience with numerous authors, this route is most often costly and disappointing at best, and in most cases, ends up leading authors to “doing it all over again,” via route number three…
Path #3: Subsidy Publishing
The final path of publishing is subsidy publishing. Years ago this was considered a second rate method, supposedly used only by desperate authors whose work was not “good enough” or had been rejected by traditional publishers. It was implied that authors who chose this route were having their work published merely for the sake of “bragging rights,” as in, “Hello, my name is Joe Smith, and I am an author.”
The fact is, however, many highly successful writers got their start this way, and in light of the realities of traditional and self-publishing, this is the most logical, effective, and affordable way for any author to have their work published.
To be sure, there are a plethora of subsidy publishing companies to be found online, most of which offering a menu of various services designed to get your book published. Most have low cost options to start, but just like in self-publishing, the more they do for you, the more it costs.
One of the major disadvantages of online subsidy publishing companies is their absence of personalized service. Looking at it from their perspective, because they function and compete solely in the very crowded online universe, they have designed their services with that in mind, so they often limit authors to “A, B or C” cover template options for example, or “Gold, Silver and Platinum” packages, each with narrowly defined options. And in most cases, these services are automated, whereby the author’s work is pushed into a pre-existing format—otherwise known as a “cookie cutter process.”
Another important consideration with online subsidy or self-publishing companies is their ability—or, more accurately, lack of—to market and promote an author’s book. While most of these publishers offer a variety of services, they are usually limited to very basic, simple things, like providing the author with a stack of postcards, or to writing up a press release. Some will even claim to include a website, which is often just a page on the web displaying the author’s book, with no functionality included.
The fact is, while web-only, cloud-based publishing services can publish an author’s book, they are limited in what that entails. You won’t be meeting with their art director or designer, for example, to discuss one of the most important marketing elements of any book —the cover; nor will you be able to select a font style from a vast collection of options for the text of your book. And while these online companies claim to offer marketing services, the fact is, they only offer a thin veneer of “marketing-like” resources at best.
Lastly, there is one other type of service to be aware of—authors who have self-published their own book(s) who now advertise themselves as a “publishing company.” While these individuals may have navigated their way through the maze of requirements listed previously so as to get their own book(s) listed on Amazon, this type of service is often akin to someone who wins a case in traffic court marketing themselves as a lawyer. If the first book they published was their own, they may be qualified to guide an author in the self-publishing process, but they are hardly a publishing “company.”
Are There Any Other Options?
Does all this sound a bit hopeless? Are you beginning to wonder if there are any viable options available to the author who wants to have their book not just published, but effectively and successfully marketed as well?
Yes, Option #3.1: ALIVE Book Publishing!
Let’s get something out of the way right now: Regardless of the reason that an author has for wanting to have their book published, the only reason any publisher will agree to publish an author’s work is if they believe it will be a profitable venture; plainly stated, the goal is to make money—period. Large commercial publishers are banking on a proven track record or an author’s celebrity status, while online subsidy publishers offer only a cookie-cutter process and are ill-equipped for little more.
After thinking about this dilemma, it occurred to us that with our vast experience in magazine publishing, we could create a “hybrid” publishing company that not only publishes an author’s work but does so in ways that meet authors’ unique needs and situations., while having all the same tools available that “traditional” publishers have.
Enter, ALIVE Book Publishing, where we provide what no online publishing company can: one-on-one, face-to-face, relationship-based publishing. We consider every publishing project to be a partnership, so we work with our authors and their projects in a hands-on, individual way. One size does not fit all with ALIVE, so we don’t have set formulas for the projects we accept. Our goal is for the author’s book to sell successfully over the long term.
And, ALIVE is uniquely equipped to market and advertise an author’s book because we are the only publisher with multi-media marketing and advertising tools, and the expertise required to put real power into a local ,national, and international book launch.
What Can ALIVE Publishing do for the Author?
The typical services we provide for all authors includes personal advice as to the overall concept of the book project; a custom cover design; layout and formatting of the book’s interior pages; the determination of the best price for the book; obtaining the required ISBN and bar code for the book; filing for a Library of Congress Control Number; Copyright filing; and POD (print on demand) set-up of every book.
We then advertise all our authors’ books in the Ingram Book Catalog, reaching every bookstore and library in the country. This is THE catalog book retailers use to choose what books they will sell in their stores. We also list all our authors’ books through major online distribution channels like Amazon and Barnes and Noble, Target, Walmart, as well as throughout an established network of booksellers worldwide. ALIVE Books’ direct print book markets include the USA, Canada, the United Kingdom, the European Union, Brazil, Spain, Germany, Italy, Poland, Russia, India, China, Japan, and South Korean. Additionally, ALIVE Books reaches over 100 countries and territories through a vast network of over 40,000 wholesale and retail distribution channels in a relationship with Ingram Books.
We also provide comprehensive editing, formatting in all e-book formats, audio book production, and we offer a wide variety of marketing and advertising options. We can create professional, fully-functional order-fulfillment-capable websites, produce professional videos and podcasts for online and TV, and can conduct local or national advertising and public relations campaigns.
Putting it All Together: What Does it All Mean?
While advances in technology have radically changed the publishing landscape to the point where anyone with a computer and a credit card can become a published author, as I noted earlier, this is not going to be enough if an author wants to successfully break into the book market.
If everyone on the planet already knows who you are, you might consider having your book published via the traditional path. If you have all the skills and resources to go it alone, self-publishing may work, and if you’re only interested in a short-lived yet expensive ego boost, go ahead and send your manuscript into “the cloud,” and hope for the best.
But if your goal is to be serious about your book project and its chances for success, I suggest you elicit the aid of and partnership with a publishing company that will be as serious and careful about your project as you are—ALIVE Book Publishing.
Email or call us today at 925-837-7303 for a free, confidential, one-on-one appointment, and tomorrow you may be well on your way toward having your book published!
