Why Choose ALIVE?

Why you need the ALIVE Executive Publishing Program

The truth is, not everyone does! But, if you are seeking a clear path to the next level in your career, you must separate yourself from your competitors, and our program provides an effective way to do just that. Having your book published and promoted through our program can mean the difference between continuing where you are in your career or transitioning to levels that command significantly greater compensation. Our program is the best way to enhance the impression you make on others; your clients, prospects, and colleagues.

What makes ALIVE different?

We are more than publishing professionals. Many in our team have owned and operated successful businesses or professional practices, in a variety of industries, over many years. That brings another dimension to the services we provide because we speak your language and understand the unique challenges that only C Suite executives experience. In terms of publishing itself, our experience comes not only from the world of books but also from over fifteen years of publishing a monthly magazine. We know what it takes to market and sell print and digital editorial products because we've been doing it successfully with thousands of magazines and books, working with hundreds of authors and writers, for more than fifteen years. And when it comes to PR, marketing, and advertising, we're not "middlemen" like most publishers; we own the tools of production and have the experience required to create and execute successful campaigns.

How do people see you? Do you have gravitas?

Anyone serious about building a successful business or professional practice must know the answers to these questions. Perception is reality, particularly in business. Does the image of you match the character of you, and if so, does that character project gravitas?

grav·​i·​tas |  ˈgra-və-ˌtäs  , -ˌtas

Definition of gravitas: high seriousness (as in a person's bearing or in the treatment of a subject) "had the gravitas of a deep thinker"
Examples of gravitas in a sentence: The new leader has an air of gravitas that commands respect.

While having a book published can help in whether or not people think of you as an expert or authority, being considered someone with gravitas puts you in rare air. It's the difference between being just one more "authority" amongst many, and being someone others want to follow, aka, a leader. This is the level of expertise and authority we help you achieve.

What is your "brand?"

When you think of world-class brands, what comes to mind? Rolex, Coca-Cola, Apple, Starbucks? These are some of the leading brands many people think of. But there are other brands we might call "oh yeah brands." These are different in that they are people. Martha Stewart, Tony Robbins, Joel Osteen, and John Maxwell; all are individuals and brands at the same time. The fact is, everyone has a brand when you think about it. Every professional and every business owner has a "brand" identity, whether they realize it or not.

What separates us from other companies is an understanding that our job is more than just publishing your book. Our job is to enhance your brand by helping you move from the just another 'authority' stage, to the leader with gravitas stage of your career. Publishing your book is but one element in that process.

The What & Who of Branding

WHAT constitutes a "brand?" Many branding "experts" would have you believe that to establish a brand you must first design a logo, marketing material, social platforms, and a slick website, all with matching colors and design elements. While this is part of the strategy, it plays a small role at best. As a professional, the foundation of your brand is your character and the skills you possess. If you run a company, its foundation is the character of that company and the services it delivers.

WHO decides what your brand is? While it seems counter-intuitive, despite your best efforts to perfect your character and service, in the final analysis, your clients or customers determine the reality of your brand.  Your brand is what others say it is, not what you say it is. Ultimately, your brand is your reputation. That is why just creating a traditional PR campaign with mass-mailed press releases, and running commercials isn't enough. It's also why just publishing and selling a book will help, but it's not enough either.

How do we enhance your brand?

While our program includes the best of the best when it comes to publishing, marketing, advertising, publicity, PR, and book distribution, we keep that "What-Who" relationship of branding front and center in everything we do. This provides a "feedback loop" to guide our efforts. By continually monitoring that feedback loop, we are able to modify and adjust our efforts in real-time, obtaining the best results possible.  We're not just publishing and promoting your book, we are enhancing your brand. And with ALIVE, in essence, you get more than a service; you get a long-term business partner.